|
My facial expression reveals I'm perplexed. Nestlé? It seems the Noodle does a better job keeping up on business news than I, so I checked their home on the web. It's an amazing story, and my money says Ken Burns is working on a documentary as I type! Ralston Purina has owned or struck up deals with half of the corporate universe at some point in time over the last 110 years. Here's a short list of brands and conglomerates they've bought, sold, merged with, or spun-off from: Ry-Krisp®, Purity Oats, Dog Chow®, Van Camp, Wheat Chex® (rice & corn-chex followed a few decades later), Foodmaker Grocery, Keystone Resort, St. Louis Blues NHL franchise and Missouri Arena, Eveready Battery, Beech-Nut, Jack-In-The-Box, Tender Vittles®, and Continental Baking. But wait, there's more: Agribrands International Inc., Breckenridge ski resorts, American Redemption Systems, Golden Products, Canbrands, Yesterday's News®, Bonnie Pet Foods, Energizer Inc., Edward Baker Petfoods, and finally a merger with Nestlé. So many deals...they lost track of who-owned-what; in '86 they actually sold off Purina Mills to British Petroleum. Today they admit the sale represented "the very origins" of their existence. update: gradually the Noodles' tastes evolved - before his death (10/05/07) he was a huge fan of Fancy Feast's Salmon & Shrimp variety - the juicier the better!
|
||
|
|
||
|
"...Don't it always seem to go - that you don't know what you've got 'til it's gone..." J. Mitchell |
||
|
more info about The Noodle > back written 11·02·03, revised 10/07/07 |
||
Ocean
Whitefish, Savory Salmon & Cod. Whoa! Noodles said they're all 'whisker
lickin' good. Typically the bundles from pet food makers are much like
those offered by AT&T - the telephony people, some stuff ya' like
and lots of stuff you don't care for. At least that's how Noodles explained
it; this time they got the combo right...though he can't figure out
why the Purina marketing people (owners of Friskies, who you'll recall
make Noodle's fFFf). They didn't
contact him or his agent for an endorsement deal. He thinks: perhaps
the news with Nestlé may have been the stumbling block.